Posts tagged packaging
Oysho Swoon 2011

It has been a long long time since I looked at the Oysho website. So when I saw a  blog post on their new packaging... I rushed over to their site to oogle at their products. Mmmm!!! Here are some of my favourites: I love the simplicity of their packaging. Gorgeous gorgeous stuff.

Love love the cute and fun packaging for their socks! According to their mission statement, they really consider the environment and sustainability too! Thumbs up guys.

In other products, from accessories to PJs, they have used bears, bunnies, Tin Tin and the cat from Alice and Wonderland, to name a few.. and which really bring in a cute whimsical feel!

You can buy these awesome bits and bobs at

I like: Guy With Camera, Real Beer Festival

Guy With Camera, Andrew Brauteseth, is a locally based photographer whose work I love. Its often hazy and ethereal but he captures moments and moods extremely well. He won Best Photography Blog at the SA Blog Awards this year. A recent visit to his blog journalled his visit to the Real Beer Festival at the Old Biscuit Mill. Held by &Union and Jack Black Beer, it had a huge turnout and was of course, a magnet for the trendsetters and followers in Cape Town. I'm not a big beer drinker but have been so impressed by &Union: their design, vibe, marketing, waiters, awesome spot in Bree Street, all make me heart the brand and wish I was into stout like my dear friend Meredith :) The typography for this festival is so great and reminds me how sometimes the best design is the cleanest, simplest work.

Here's a few of Guy With Camera's shots of the festival:

For more of his awesome work check out his blog: or website: &Union's Blog is also cool:

And while I'm on the subject, look at the luuurvely packaging that &Union has:

Tick times 7. Over and out*








Louise Fili Packaging

Today I'd like to share some great design with you: namely the packaging from Louise Fili design agency in New York. I stumbled apon this wonderful selection of work because one of my favourite designers, Jessica Hische, worked there from 2006 to 2009 and learnt a lot from her time there. The agency tends to focus on food packaging and restaurant branding.Louise's designs are inspired by art deco, old Italian film posters and packaging and often manages to look classic with a differentiating modern twist. She loves typography, hand-drawn lettering in particular and has lectured on the subject. Quite impressive if I do say so myself. So, without further ado, here's some of Louise Fili's packaging design...

I love the details, the illustrations.. the colour and the type. Inspiring :)

Italiano è fantastico!

I don't think there are many people who can honestly say that they don't like Italian food. I mean come on!! Pizza.... Pasta.... GELATO! Henceforth... today's appreciation is for Italian food and packaging, sparked strangely enough on a little trip to my local Woolies Food where my design attuned eye spotted some lurvely olive oil packaging:

I really like the simplicity and use of type, and the choice of photo immediatley makes the consumer think of cobbled Italian streets with the smell of fresh napoletana bubbling on a stove nearby, basil, garlic and tomato mixed with the warm wafts of a nearby pizza oven. Mmmm.

Sorry where was I? Yes so Italian food packaging. So this little sighting made me think of some work done by united* last year that i found on Lovely Package. (, The designers really captured the hearty, full of life Italian culture through black and white photos of locals. The effect is clean and classy with a lot of feeling.

On their website united* says,

"this is more than just packaging, this is about how to create a total voice for a brand and bringing it to life."

Just gorgeous. Great use of type and every detail from the colour on the sides, down to the logo and studio shot food result in a really brilliant design. Packaging is one of my favourite areas in graphic design and can't you just see why here? Niiiice.

In terms of Italian food I know that I should be mentioning an actual Italiano chef but I have to say I think Jamie Oliver does it really well too. Plus I like the design of his website and books.

Here's a lil somefin somefin I found on his website that is soooo easy to make and looks really fancy.

c/o David Loftus

cheat’s home-made pappardelle with quick tomato sauce


• extra virgin olive oil • 2 cloves of garlic, peeled and finely sliced • ½–1 fresh red chilli, halved, deseeded and finely sliced • a small bunch of fresh basil, leaves picked • 1 x 400g can good-quality chopped tomatoes • sea salt and freshly ground black pepper • 250g fresh lasagne sheets • freshly grated Parmesan cheese, to serve

main courses | serves 2 Homemade pasta sauce is so easy, and you can sling it together in around the time it takes to open a jar and heat it up.

Heat a large frying pan over a medium heat and add a good few lugs of olive oil. When the oil’s hot, add the garlic and chilli and fry until lightly coloured. Drop in most of the basil – stand back as it will crackle and spit in the oil – and then, after a few seconds, add the tomatoes. Bring to the boil and simmer for about 5 minutes. You’ll end up with a chunky sauce – if you like it smoother, pass the sauce through a coarse sieve. Taste the sauce and season with salt and pepper. Keep warm.

Bring a large pan of salted water to the boil. On a lightly floured work surface, cut the lasagne sheets into strips with a knife or a pastry wheel. When the water is at a rolling boil, add the pasta and cook for a few minutes until just al dente. Drain the pasta strips in a colander, reserving a little of the cooking water. Stir the pasta into the warm sauce. If it’s a bit thick, add a few spoonfuls of the cooking water to loosen it up. Sprinkle with freshly grated Parmesan cheese and the reserved basil leaves and serve immediately.


Enjoy! Over and out*


The van Niekerk family own Knorhoek Wines. Leopards feature on all the labels and Two Cubs is a set of wines within the range, appropriately named so after the two brothers who run the winery. Its is sold mainly off-trade in South Africa but also exported to the UK and Netherlands.It is an easy drinking, laid back wine, affordable yet classy. The owners wanted this expressed in the label re-design and for Two Cubs to appeal to forward thinking young women .

I wanted to keep it as clean and modern as possible whilst maintaining the leopard theme and wine's unique visual identity. Using the number '2' created a great curve and look and the pattern resembles a leopard print. The clubs are illustrated but would be gold on the label adding dimension and class to the minimalist look and the colours would appeal to the chosen female target market.

The cubs are gold emboss and the logo is cut out. The lids are wrapped in the patterned paper, adding further dimension to the   overall design.