I am in awe of the gorgeous subtlety, the use of light and minimal colours in this video. Add some inspirational calm to your Monday and give it a look.
So, having heard many an excited tale about Zara opening Joburg and Durban, both in South Africa, I decided to have a look at their website in anticipation of the store opening here in Cape Town... Well.It's pretty damn impressive. I'm not going to ramble about the clothes, as great as they are. You can check them out on their site.
What really impressed me was the video that opened as I clicked on the "Woman" section. Artistic, subtle, black and white.. a pretty french girl (I'd like to add at this point that a kind reader pointed out that she is a model, Freja Beha) doing, well nothing really, apart from prancing around and looking in drawers etc, but the result is beautiful. Suggestive of a lifestyle. One can only assume that the clothing will hand us this lifestyle on a hanger, but as cynical as I sound.. I watched it twice. It really paints the brand as something cool, alternative and feminine. Lovely. I especially like the way it fills the screen. Web design has so much more impact and usability these days. Here are some screen shots to give you an idea..
So many great shots in such a short space of time! Fiiine.. here are some of their gorgeous clothes too..
I feel that Google's ever changing logo is one of it's best brand tactics. It's something small, but so very cool, to look forward to. I love that if someone famous invented something on a particular day, Google will find a way to celebrate that person through the art of their logo, sometimes including animation or interactivity.Valentines Day was of course no exception :) See their Cute cute video below, with the song"Cold, Cold Heart" performed by Tony Bennett, expressing all kinds of love on Valentines Day. Enjoy*
I wanted to share this as I have long been a fan of The Satorialist's work (photography- see his site here) and recently discovered that his girlfriend is the fantastic illustrator and photographer, Garance Dore! Both of them are so talented and appear to be blissfully comfy and in love :) This is a video showing their process in shooting couples for Tiffany's "What Makes True Love". On this, the 1st of Feb, let us all get ready for the month of loooove! <3
The final chapter in this series, Beijing, is harder to follow as the writing is in Hanzi, and the rest in Mandarin but the type is still beautifully considered and the video makes me want to travel yet again :) What awesome, inspiring work! Thanks again to Camp David.Enjoy dear readers!